Epic Games and Sketchfab's AI Revolution

Epic Games and Sketchfab's AI Revolution: A New Era of Digital Creativity

Mandatory AI Disclosure: Transparency in the Digital Marketplace

The digital landscape is experiencing a transformative shift as Epic Games and Sketchfab announce groundbreaking changes starting December 11, 2025. In a bold move toward transparency, every AI-generated model on Sketchfab will require a mandatory "CreatedWithAI" label, marking a new era of clarity for creators and users alike. This comprehensive labeling system extends beyond models meant for sale or download, encompassing all content on the platform to ensure complete transparency in the digital marketplace.

This initiative represents more than just a regulatory change—it's a revolutionary stride toward empowering users with choice and clarity. The new transparency filters will transform how users navigate through the vast sea of digital content, allowing them to either dive deep into AI-created marvels or steer clear to focus on purely human-crafted genius. The labels act as beacons, guiding users through the labyrinth of digital assets to discover content that truly matches their preferences and creative needs.

Epic Games Integration: Unifying the Creative Community

Accompanying this transparency revolution is a significant structural change: all new Sketchfab users will join the platform through Epic Games accounts. Since Epic's acquisition of Sketchfab in July 2021, the company has been strategically weaving its influence across the digital asset marketplace. This unified account system doesn't just cement a stronger community—it streamlines user experiences under one cohesive banner, creating a more integrated ecosystem for creators and consumers alike.

Epic Games has positioned itself as a vanguard of generative AI integration, embracing the technology with open arms despite mixed reactions from the gaming community. CEO Tim Sweeney champions a cautious yet optimistic outlook, encouraging creators to view AI as a co-creator rather than a competitor. This forward-thinking philosophy refuses to dismiss the technology outright, instead advocating for a vision where artists' choices are respected and generative AI innovation flourishes without barriers.

Loci Acquisition: Revolutionizing 3D Asset Management

Epic Games has taken another decisive step forward with the acquisition of Loci, a powerhouse in AI-powered 3D asset tagging technology. Loci's impressive capabilities stem from training on over one million 3D assets, granting it an extraordinary ability to understand and categorize virtually any visual style. This isn't just smart technology—it's like teaching a computer to have the discerning eye of a Renaissance master, enhanced with modern computational power.

Lucia Specia, director of Epic's Machine Learning Solutions team, has expressed tremendous enthusiasm about integrating Loci's capabilities into Epic's ecosystem. The partnership promises to revolutionize workflows and enhance content discoverability across Epic's extensive platforms, including Fab and Unreal Engine. As Specia explains, "We create and host a huge amount of 3D content across our ecosystem, and we're always looking to automate artist workflows and improve discoverability of content."

The Future of Digital Content Creation

This integration represents far more than technological advancement—it's about building bridges between creators and their mediums, tapping into the untapped potential of artificial intelligence. Epic Games envisions a future where creative processes are streamlined, content discoverability is paramount, and technology serves as an empowering force rather than a replacement for human creativity. The company is preparing to unleash novel AI tools that will enhance how the community creates and modifies 3D content across their entire ecosystem.

The incorporation of Fab into the Epic Games Launcher symbolizes this streamlined approach to creativity. With features like batch downloading and exporting directly into favorite digital content creation tools, creators can access entire libraries of diverse assets with unprecedented ease. This convenience allows artists to focus on what they do best: create, innovate, and bring digital worlds to life without getting lost in logistical hurdles.

Embracing Innovation While Respecting Artistry

As Epic Games harnesses the power of AI at a grand scale, their message remains clear: prepare for a future where technology and creativity walk hand in hand, supporting artists while respecting their vision. This development arrives at a crucial time when the gaming and creative industries are grappling with the implications of generative AI. Whether celebrated or scrutinized, Epic Games remains at the forefront, championing innovation while navigating the complexities of this transformative technology.

The move to implement comprehensive AI disclosure and integrate advanced tagging technology reflects Epic's commitment to maintaining an open yet artist-respecting environment. By leveraging these AI tools, Epic Games aims to transform how their vast community engages with 3D content, ensuring that the future of digital creativity is not just bright, but brilliant. As this narrative unfolds, the creative landscape shifts under the influence of Epic Games—a visionary force poised to redefine the rules of engagement for creators and users in the digital age.